Special Projects

Disa Goddess for the OXO Tower

The Oxo Tower restaurant and Fairtrade jeweller Annaloucah have collaborated to create a luxurious cocktail and cocktail ring pairing.

Taking the evocative theme of dessert orchids as inspiration, the ‘Disa Goddess’ is as alluring as it is exquisite with the intoxication heightened by the chance to win the ring valued at £16,000....


Inspired by the featured amethyst gemstone, both the cocktail and ring are delicate and feminine in design. Sponsored by Hockley Mint and in association with Gemfields and Jeweltree Foundation, the ‘Disa Goddess’ ring is handcrafted in entirely traceable, Fairtrade 18ct gold, and platinum and set with sparkling diamonds.

Buy a ‘Disa Goddess’ cocktail for a chance to win the ring at the event in March 2015. #cocktailwithacause

Livia Firth's Green Carpet Challenge

Created in association with Vogue.com, the ‘Green Carpet Challenge’ was devised by Livia Firth and journalist Lucy Siegle, with the aim of putting ethically sourced fashion and jewellery on the international film industry red carpets.

Working together for the 2011 Golden Globes, Academy Awards and Cannes Film Festival, Anna created three exquisite suits of jewellery for Livia as she accompanied husband Colin through the Hollywood awards season.

With all pieces subsequently auctioned on behalf of Oxfam, Anna’s work has, to date, raised in excess of £80,000 for the charity.....


Perhaps the most significant set created during this collaboration was the design based on Livia’s own engagement ring and worn as Colin Firth won his first Oscar. The pieces entitled ‘Juana’ after Juana Pene Endova, the Bolivian female miner who brought the first Fairtrade gold to England were created using the world’s first Fairtrade Fairmined Ecological gold. This historically significant set then went on to be auctioned in aid of Oxfam, raising £25,000 and making it the most expensive Fairtrade product ever sold.

Fiore Della Notte for Jersey Pearl

"In collaboration with acclaimed ethical jewellery designer Annaloucah, Jersey Pearl present a glittering, limited edition collection crafted with recycled 18ct blackened gold from Hoover & Strong, fairly mined Tanzanian rubies, sourced by Ruby Fair, and CarbonNeutral® Akoya pearls.

Finding inspiration in the regal Fleur-de-Lis motif, the ‘Fiore della Notte’ embodies an era of grand opulence, old world glamour, and the dark romance of midnight blooms."
Mike Taylor, Jersey Pearl

For further details on purchasing this collection please contact Anna directly.

Dancing Lotus for Pure Jewels

"Pure Jewels issued a brief to some of the UK’s finest designers. We chose innovators, award-winners, and artists: the jewellery stars of tomorrow. When it comes to investment, these are the names to watch out for.

Anna Loucah’s exquisite creation features emblems of Indian mythology in a hypnotic revolving design. The sensually twining cobra guards each precious lotus flower. This empowering design demands attention – and holds it."
Jayant Ragina, Pure Jewels

These are a one of a kind and form part of the Pure Jewels Platinum Heritage archive collection.


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