Expression through Jewellery
Beauty through ethics
Welcome to Annaloucah Fine Jewellery, Fairtrade since 2011 and home of the world’s first fairtrade, fairmined ecological gold jewellery. Anna is a multi-award winning British jewellery designer and goldsmith, specialising in ethically sourced and artisan made jewellery. Known for her powerful yet versatile style, her work fuses a fascination with traditional adornment, spirituality and mystical imagery.
By hand making each piece in her central London studio, Anna blends her passion for traditional goldsmithing with an understanding of contemporary, slow luxury. The result is an extensive, made to order offering, along with a fully bespoke design service.
Created with passion
Browse by Collection
Bracelets & Bangles
‘My aim as a goldsmith is to create memories as well as jewellery by ensuring that luxury is both respectful and honest’
As one of the UK’s first Fairtrade gold licensees, Anna believes that to be truly beautiful, jewellery must be created in a way that recognises the entire supply chain.
Anna takes enormous pride in how her jewellery is created; from the sourcing of her precious materials, to the expert craftsman that she pairs with. It’s this attention to detail that makes Annaloucah Fine Jewellery one of the UK’s most acclaimed and original ethical jewellery brands.
An advocate of slow luxury, Anna works to a ‘made to order’ business model which ensures that nothing is wasted or overstocked. This enables perfect attention to quality with every piece designed and made to last a lifetime. This authenticity places sustainability, emotion and timelessness at the heart of her brand.
Learn more about Anna’s approach to sustainable jewellery below.