Expression through Jewellery
Beauty through ethics

Welcome to Annaloucah Fine Jewellery, Fairtrade since 2011 and home of the world’s first fairtrade, fairmined ecological gold jewellery. Anna is a multi-award winning British jewellery designer and goldsmith, specialising in ethically sourced and artisan made jewellery. Known for her powerful yet versatile style, her work fuses a fascination with traditional adornment, spirituality and mystical imagery.

By hand making each piece in her central London studio, Anna blends her passion for traditional goldsmithing with an understanding of contemporary, slow luxury. The result is an extensive, made to order offering, along with a fully bespoke design service.

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‘My aim as a goldsmith is to create memories as well as jewellery by ensuring that luxury is both respectful and honest’

As one of the UK’s first Fairtrade gold licensees, Anna believes that to be truly beautiful, jewellery must be created in a way that recognises the entire supply chain. 

Anna takes enormous pride in how her jewellery is created; from the sourcing of her precious materials, to the expert craftsman that she pairs with. It’s this attention to detail that makes Annaloucah Fine Jewellery one of the UK’s most acclaimed and original ethical jewellery brands.

An advocate of slow luxury, Anna works to a ‘made to order’ business model which ensures that nothing is wasted or overstocked. This enables perfect attention to quality with every piece designed and made to last a lifetime. This authenticity places sustainability, emotion and timelessness at the heart of her brand.

Learn more about Anna’s approach to sustainable jewellery below.



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CLient testimonials

I promise you - Anna is a genius! Her skills are incredible. She makes and designs each piece herself in her studio and to her, provenance and the history of materials are everything.

Livia Firth

I consider Anna to be one of Britain's most talented designers. This, coupled with her ethical commitments makes Anna one of the UK's leading ethical goldsmiths.

Greg Valerio MBE

Anna is a delight to work with and skilfully marries her design ideas with your own vision. I wholeheartedly recommend her services.

Lady Judith Thompson

I can't believe how many compliments I have had on my beautiful ring! Anna is a professional and great to work with and I am happy to wholeheartedly recommend her.

Joanne Cherrie

Anna was absolutely fantastic to work with. The finished ring is really unique and beautiful, and my fiancee and I both love it!

Daniel Hellar

Anna made a beautiful emerald, diamond and gold ring for me - I’m extremely happy with her service and would highly recommend her!

Emily Hale

It has been a real pleasure through both the design and production stages. Your commitment, enthusiasm and understanding has been superb. I wouldn't hesitate to recommend you!

Matthew Richards

The work, commitment and attention to detail that Anna put into our ring was second to none. From start to finish she made it all so easy and enjoyable - thank you Anna!

Malcolm Benson




Looking for something completely UNIQUE?

Let Anna create a future heirloom - just for you - and turn your stories into gold