‘To me jewellery is about tradition and ritual. The tradition stems from thousands of years of adornment, symbolism and sentiment while the ritual begins every time a piece is chosen to be worn. This is a relationship so individual that despite being age old it continues to remain unique.’
Always a collector and maker of small treasures, Anna Loucah is an experienced, multi award winning goldsmith who creates luxurious and unique designs inspired by world journeys and mystical imagery. Time spent working with jewellers in India, Hong Kong and Australia early on in her career fused a sense of age old tradition with Anna’s bold design style.
By effortlessly weaving an intricate charm through her work, Anna creates jewellery that is an endless celebration of colourful gems, distinctive shape and amuletic strength. Placing ethical provenance at the heart of what she does, Anna is proud to be one of the UK’s first Fairtrade gold license holders and as such has seen her bespoke, ethically sourced pieces on the Hollywood Red Carpet as well as receiving numerous jewellery industry accolades and awards.
Anna holds studios in both London and Kent and works between both locations offering handmade to order and bespoke treasures.
Awards and accreditations
2022 UK Jewellery Awards ‘Ethical / Sustainable Business of the Year’ – winner
2022 Fairmined 100 ‘Ground Breaking Innovation’ – finalist
2022 Professional Jeweller ‘Designer Maker of the Year’ – finalist
2021 Goldsmiths Craft and Design Council ‘Ethical Jewellery Design’ – silver award winner
2021 Retail Jeweller ‘Campaign of the Year’ – Fair Luxury Pledge – finalist
2020 Professional Jeweller ‘Ethical collection of the Year’ – finalist
2016 Canada Mark ‘Diamond Design Award’ – finalist
2016 Retail Jeweller ‘Ethical Designer of the Year’ – finalist
2015 Professional Jeweller ‘Ethical collection of the Year’ – finalist
2012 British Library ‘Innovation for Growth’ development award
2012 International Jewellery London – ‘Kickstart’ development award
2011 Pure Jewels ‘Platinum Heritage Collection’ – winner
2011 Gemological Institute of America ‘Graduate Gemologist Scholarship’
2011 Lonmin ‘Design Innovation’ award – winner
2011 Designer / creator worlds first Fairtrade Fairmined Ecological gold jewellery
2011 Professional Jeweller ‘Hot 100’ – Trailblazers accolade
2009 Kayman ‘Design Innovation’ award – finalist
Harvey Nichols – Gemfields – Oxfam