About Anna

‘To me jewellery is about tradition and ritual. The tradition stems from thousands of years of adornment, symbolism and sentiment while the ritual begins every time a piece is chosen to be worn. This is a relationship so individual that despite being age old it continues to remain unique.’

Always a collector and maker of small treasures, Anna Loucah is an experienced, multi award winning goldsmith who creates luxurious and unique designs inspired by world journeys and mystical imagery. Time spent working with jewellers in India, Hong Kong and Australia early on in her career fused a sense of age old tradition with Anna’s bold design style.

By effortlessly weaving an intricate charm through her work, Anna creates jewellery that is an endless celebration of thoughtful texture, distinctive shape and amuletic strength. Placing ethical provenance at the heart of what she does, Anna is proud to be one of the UK’s first Fairtrade gold license holders and as such has seen her bespoke, ethically sourced pieces on the Hollywood Red Carpet as well as receiving numerous jewellery industry accolades and awards.

Anna holds studios in both London and Kent and works between both locations offering handmade to order and bespoke treasures.

Photo courtesy of www.lizzynelsonphotography.com

Awards and accreditations

2022 UK Jewellery Awards ‘Ethical / Sustainable Business of the Year’ – winner

2022 Fairmined 100 ‘Ground Breaking Innovation’ – finalist

2022 Professional Jeweller ‘Designer Maker of the Year’ – finalist

2021 Goldsmiths Craft and Design Council ‘Ethical Jewellery Design’ – silver award winner

2021 Retail Jeweller ‘Campaign of the Year’ – Fair Luxury Pledge – finalist

2020 Professional Jeweller ‘Ethical collection of the Year’ – finalist

2016 Canada Mark ‘Diamond Design Award’ – finalist

2016 Retail Jeweller ‘Ethical Designer of the Year’ – finalist

2015 Professional Jeweller ‘Ethical collection of the Year’ – finalist

2012 British Library ‘Innovation for Growth’ development award

2012 International Jewellery London – ‘Kickstart’ development award

2011 Pure Jewels ‘Platinum Heritage Collection’ – winner

2011 Gemological Institute of America ‘Graduate Gemologist Scholarship’

2011 Lonmin ‘Design Innovation’ award – winner

2011 Designer / creator worlds first Fairtrade Fairmined Ecological gold jewellery

2011 Professional Jeweller ‘Hot 100’ – Trailblazers accolade

2009 Kayman ‘Design Innovation’ award – finalist


 Harvey Nichols – Gemfields – Oxfam

CLient testimonials

I promise you - Anna is a genius! Her skills are incredible. She makes and designs each piece herself in her studio and to her, provenance and the history of materials are everything.

Livia Firth

I consider Anna to be one of Britain's most talented designers. This, coupled with her ethical commitments makes Anna one of the UK's leading ethical goldsmiths.

Greg Valerio MBE

Anna is a delight to work with and skilfully marries her design ideas with your own vision. I wholeheartedly recommend her services.

Lady Judith Thompson

I can't believe how many compliments I have had on my beautiful ring! Anna is a professional and great to work with and I am happy to wholeheartedly recommend her.

Joanne Cherrie

Anna was absolutely fantastic to work with. The finished ring is really unique and beautiful, and my fiancee and I both love it!

Daniel Hellar

Anna made a beautiful emerald, diamond and gold ring for me - I’m extremely happy with her service and would highly recommend her!

Emily Hale

It has been a real pleasure through both the design and production stages. Your commitment, enthusiasm and understanding has been superb. I wouldn't hesitate to recommend you!

Matthew Richards

The work, commitment and attention to detail that Anna put into our ring was second to none. From start to finish she made it all so easy and enjoyable - thank you Anna!

Malcolm Benson